Mixpanel is a free online tool which allows you to improve your products and website by using your website / platform users' data. It provides tools for targeted communication with customers, using their web and mobile interactions data. The data collected by Mixpanel is used to measure user engagement, retention and to build custom reports of user activities.
Their free plan has the following specs:
- 100K monthly tracked users
- Unlimited data history & seats
- Core reports (including Flows)
- Data dictionary
- US or EU data residency
- Monitoring & alerts
Common features of the Mixpanel are:
Integration - It can read data directly from any data source. No need to build processes to send data
Interactive Reports - Discover the actions user take when they sign up or make a purchase and what difficulties they face
Dashboard - Use a dashboard to monitor all your product key performance indicators in one place
Trend Reports - Create new properties based on user activity to perform the actions
Group Analytics - Calculate metrics at the account or company level, like action usage, retention and product adoption
Data Management - It removes the clutter, merge duplicates, remove unnecessary data and helps you create the analytics easy to take action on.