Starting Cost
$0.00
Terms
Free
Google Analytics is a web analytics service that helps track and report website traffic, user behavior, and other key performance metrics.
Key Features:
- Real-Time Data: Monitor live user activity on your site.
- Audience Insights: Analyze demographics, interests, and geolocation of users.
- Acquisition Reports: Understand traffic sources like organic search, ads, or social media.
- Behavior Analysis: Track user flow, popular pages, and bounce rates.
- Conversion Tracking: Set and measure custom goals, e.g., purchases or sign-ups.
- Custom Reports & Dashboards: Personalize data views to suit business needs.
- E-commerce Tracking: Monitor product performance and revenue.
- Cross-Platform Tracking: Seamless tracking for websites and apps.
- Integration: Connect with Google Ads, Search Console, and other tools.
- AI Insights: Automated insights for actionable recommendations.
Pros:
- Free Plan: Provides robust features for most small-to-medium businesses.
- Data Customization: Advanced filters, goals, and segmentation options.
- Integration-Friendly: Works well with Google Ads, Data Studio, and other tools.
- Global Benchmarking: Compare performance with industry peers.
- Scalability: Handles traffic from small blogs to large enterprise sites.
Cons:
- Learning Curve: Complex for beginners without analytics experience.
- Data Sampling: Free version applies sampling on large datasets, reducing accuracy.
- Privacy Concerns: Requires compliance with data protection laws (e.g., GDPR).
- Limited Free Features: Advanced functionalities reserved for paid tiers (Google Analytics 360).
Free Plan Details:
- 10 million hits per month per property.
- Limited data retention (14 months for event-level data).
- No access to enterprise-grade features like BigQuery integration or unsampled reports.
- Ideal for small-to-medium-sized websites or apps.