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Starting Cost
$0.00
Terms
Free
Matomo (formerly Piwik) is an open-source web analytics platform designed as an alternative to Google Analytics, with a focus on data privacy and ownership. It provides comprehensive insights into website performance, user behavior, and marketing effectiveness.
Features
- Data Ownership: Self-hosting ensures complete control over your data.
- Visitor Analytics: Tracks user behavior, traffic sources, and conversion rates.
- GDPR Compliance: Offers tools to ensure compliance with data privacy regulations.
- Customizable Dashboards: Create personalized views of analytics data.
- E-commerce Tracking: Measure sales, revenue, and performance of online stores.
- Heatmaps & Session Recording: Visualize user interactions for better UX optimization.
- API Integration: Easily integrates with other tools and platforms.
Pros
- Full control of your data without reliance on third-party servers.
- No data-sharing concerns, making it ideal for privacy-conscious users.
- Comprehensive analytics features rivaling other major platforms.
- Open-source with active community support.
- Available in both cloud-hosted and self-hosted options.
Cons
- Self-hosted version requires server setup and maintenance.
- Learning curve for advanced features and customization.
- Cloud-hosted plans can be costly for large websites.
Free Plan Details
Self-Hosted: Matomo’s open-source version is free to download and use, offering full access to core features.
Cloud-Hosted: Paid plans are available for managed hosting with additional features like enhanced support and automated updates.
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