Google AdSense - Affiliate Network

Google AdSense is a program that enables website owners to monetize their content by displaying targeted ads. When visitors interact with these ads, publishers earn revenue.

Commission Structure: AdSense operates on a cost-per-click (CPC) model, meaning publishers earn a commission each time a visitor clicks on an ad displayed on their site. The exact earnings per click can vary based on factors like the niche, audience location, and advertiser budgets.

Cookie Duration: In the context of AdSense, cookie duration isn't a primary concern for publishers. Earnings are generated from clicks on ads displayed in real-time, so traditional affiliate marketing concepts like cookie duration don't directly apply.

Pros

• Ease of Use: AdSense is user-friendly, making it accessible even for those new to website monetization.
• Diverse Ad Formats: Offers various ad types, including text, display, and responsive ads, allowing for seamless integration into different website designs.
• Access to a Vast Advertiser Network: Being a Google product, AdSense provides access to a broad range of advertisers, increasing the potential for relevant ads that resonate with your audience.

Cons

• Earnings Variability: Income can fluctuate based on factors like website traffic, audience engagement, and the niche's competitiveness.
• Policy Compliance: Strict adherence to Google's policies is mandatory. Non-compliance can lead to account suspension or termination.
• Payout Threshold: There's a minimum earnings threshold that must be met before payments are disbursed, which might be challenging for websites with lower traffic.